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Albertus Swanepoel

124 West 30th Street
New York, NY, 10001
212.629.1090

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Albertus Swanepoel

  • Collection
  • Collaborations/Runway
    • Runway
    • Collaborations
  • Bio
    • The Milliner
    • Videos
    • Instagram
    • In the Studio
  • Shop
    • Hats
    • Stockists
    • Curiosit
    • How to Buy a Hat
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Thankyouthankyou @wsjmag #fallfashion #annaewers in #hat #Lacoste #elderstatesman #georgecortina🙏 photo by #inezandvinoodh
Hat in @wsjmag #tenyearissue @karliekloss #thombrowne #elderstatesman #cartier styled by #georgecortina photo by #inezandvinoodh
MEMORY LANE
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“Only those who will risk going too far can possibly find out how far one can go.” - T.S. Eliot
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I love filling my studio with keepsakes and memories from along my professional journey. In 2009, I was nominated for a @cfda Swarovski Accessory Award. Craig McDean of @craigmcdeanstudio took this picture of me wearing one of my own creations, styled by Karl Templer.
Thankx @dimanchecreative magazine #angorafelt #hat
#moreismore #details #handmadenothomemade #barneysnewyork #hats
TRIMMINGS
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When making a piece by hand, I go by the “simple is beautiful” approach.
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For this hat, I tea stained white grosgrain ribbon for trim. I love the rugged color the tea produces. I then swirl the ribbon to fit the slant of the hat and cut the ribbon to the desired width, leaving frayed edge as part of the design. Finally, I put the hat on a block to smooth out the head size ribbon in the hat and adjust the size.
CUSTOMIZATION
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When you pull a hat off a store shelf, you probably never think about how it was made. Was is created from the best felt available, steamed and shaped on a wooden block, and cut and finished by hand? Or was it machine-produced from a cheap material and sent to the store in plastic along with a bunch of others exactly like it?
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Think before you buy. We all love fast fashion. But, that’s not REAL FASHION.
RIP. Aretha. Respect. Queen
Thank you @voguemagazine #doubleexposure #septemberissue styled by #Tonnegoodman #hats #beret #fauxfurhat
THE MAKING OF A BLOCK HAT, PART II
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THE FEEL of a handmade hat is incomparable. Even before I begin, I have an idea in mind of the ultimate shape the hat will take.
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Steaming the felt makes the material pliable. Then, it can be easily manipulated. Over the wooden block, I stretch the felt to form the top of the hat and ready the brim for the next step.
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These days, it is so easy to underestimate the hard work—and the art—of truly one-of-a-kind, hand-crafted fashion. Going on the internet to buy whatever we want fulfills our immediate desires. But, fast fashion is ephemeral: it is by design not meant to last, not unique, and not well made.
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Real craftsmanship comes at a higher price tag; yet, it is an investment in quality, in design for perpetuity, and in an artist’s vision.
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See my Instagram TV for part II of my latest video project.
Flashback
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Hat, mine. Model, @ashleygraham. Photographer, @nathanielgoldberg. For @vogueitalia, December 2017.
THE MAKING OF A BLOCK HAT, P1
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CRAFTSMANSHIP is a powerful concept. As a milliner, this is the essence of everything I do. Each hat I create involves meticulous work by hand. Like my customers, each hat tells a unique story.
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Check out my new Instagram TV video for a behind-the-scenes look at how I make a block hat.
#Handknitted #beanies @barneysny #cozy #winter #madeinmanhattan
#babyitshotoutside #pooks #homeiswherethecatis #catsofinstagram #catnap
For sale #conformateur and formillion by Allie Aine. DM me for details
#hat shoutout @modaoperandi #summerchicness
@wsjmag August #plastic #rainhat and @christiandior coat. Photo by #christianmacdonald
The Alleggri #hat now on sale at #unionmadegoods #textures #madeinmanhattan
#fridaynight #newyork with @marqueznyc @egcourt #summertime
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